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Psyké is a uni sex label that internally is  seen as a boundless case study that explores the human psyche (mind, body and soul) depicted through conceptual designs and tasteful textiles. It's an ongoing exploration of us, as humans, allowing each individual to have immediate relation to the concepts or alternatively a new perspective. The resurfacing of humanistic ideologies are prominent yet can vary in depth. In whole, the identity is an ode to the human life force and the experiences of our everyday existence.